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Head of Product-Led Growth

🗺️ Full-Remote

💪 Join Butter as one of the early members of our product team. You’ll help shape how modern creative software is built at the frontier of video editing, computer graphics, and AI.

🔥 Butter already powers thousands of businesses, and you’ll play a key role in shaping our next phase of growth.

About Us

Hi, we’re Butter 👋

The Lego set for modern video and motion graphics.

We started with a simple question: Why does making videos still feel so painful? Most tools are either too complex or too limiting. And while AI makes some things faster, it also takes something away — control, originality, humanity.

Butter takes a different approach. It makes video creation fast, playful, and modular, like building with Legos. You can edit, remix, and evolve your work endlessly instead of being stuck with rigid templates or one-off AI outputs.

Today, Butter powers video creation for thousands of brands including Crocs, Netflix, and Pinterest, as well as global artists like Blackpink and Future.

We’re a small team of builders, creatives, and engineers obsessed with craft and focused on shaping the next generation of tools to unlock more human creativity.

Why Work Here

💪 Profitable and Freshly Funded

The most enduring products—Canva, Figma, Notion—took years to get right. We’ve taken the same path: stayed lean, grew through a passionate community, and tackled the hard technical problems others skipped.

Now we’ve raised $8M+ from top-tier investors. You’ll join as an early growth leader, with real ownership and a direct hand in shaping how Butter scales.

❤️ Customer Love

Butter powers over 30,000+ brands, creators, and agencies and we've grown purely through word of mouth. People don’t just try Butter – they use it daily and tell people about it. You'll be joining as we enter our next stage of growth.

💨 A Team That Ships

We care deeply about the customer experience and release weekly. We bring decades of experience building product at Figma, Headspace, Meta, and Squarespace. Now we’re focused on one thing: redefining what creative software can be.

🙌 World-Class Mentors

We’re backed by founders and leaders from OpenAI, Shopify, Notion, Airtable, and The Browser Company. They’ve built the products we admire most and now they’re helping us build ours.

About the Role

As our , you’ll build the engine that powers Butter’s scalable growth.

You’ll work directly with Design and Engineering to improve activation, retention, and monetization. Your job is to make Butter easier to understand, shorten time to value, and turn usage into sharing.

You’ll own onboarding, activation, invite loops, friction, churn diagnostics, and the experimentation roadmap. If you think in experiments, measure everything, and obsess over why users stall or churn, this role is for you.

Domains You'll Own

• Activation rate

• Time-to-first value

• Retention curves

• In-product loops

• Growth modeling tied to revenue

Overall You'll

• Define and instrument the core “aha” moment.

• Identify friction in onboarding and core workflows.

• Run structured experiments weekly.

• Partner with design and engineering to ship improvements.

• Analyze cohorts and behavioral segments.

• Model LTV and help set CAC guardrails.

• Build a growth roadmap based on constraints, not opinions.

What We're Looking For:

• 5+ years in growth at a product-led company

• You’ve improved retention, not just top-of-funnel growth

• Strong with data (Amplitude/Mixpanel; SQL is a plus)

• Comfortable influencing and championing product decisions

• Clear thinker, moves quickly and comfortable with failing often

Want to Apply?

Butter is a well-funded, ambitious team rethinking what creative tools can be. We’re remote-first with hubs in Los Angeles, Brooklyn, and Toronto. If this sounds like your kind of challenge, we’d love to hear from you.